The eNotes Blog Gabriel Garcí­a Márquez Dead at87

Gabriel Garc㠭â ­a Mrquez Dead at87 Observed Colombianâ author Gabriel Garc㠭â ­a Mrquezâ died today at 87 years old after an ongoing hospitalization for different diseases. His demise comes two yearsâ after it was accounted for he was experiencing dementia. â€Å"It isn't accurate that individuals quit seeking after dreams since they develop old, they develop old since they quit seeking after dreams.† ― Gabriel Garc㠭â ­a Mrquez In his extroadinary lifetime Mrquez got across the board praise for his books and short stories, including One Hundred Years of Solitude, Love in the Time of Cholera and Chronicle of a Death Foretold. One Hundred Years specifically turned out to be unbelievably famous, selling in excess of 50 million duplicates worldwide in more than 25 dialects. With his works Mrquezâ stood as a minister for Latin American writing, and the dad of enchanted authenticity. At the point when he won the Nobel Prize for Literature in 1982, he committed his talk to the soul of Latin America, and uncovered to the world its inseparable connections to his specific composing style: We have needed to solicit yet little from creative mind, for our urgent issue has been an absence of regular intends to render our lives convincing. Mrquez is made due by his significant other Mercedes and his two children. He passed on at home in Mexico City. His diaries stay incomplete. Gabriel Garc㠭â ­a Mrquez Biography at Works of Gabriel Garc㠭â ­a Mrquez: Love in the Time of Cholera One Hundred Years of Solitude The Autumn of the Patriarch A Very Old Man with Enormous Wings The General in His Labyrinth what's more, progressively discovered here.

Fashion what is it free essay sample

I figure we as a whole can concur that apparel is a fundamental piece of our lives Right? Design has a significant impact of your life. Style isn't only for the rich and the acclaimed! design can depict an individual from multiple points of view. your sex, your religion and culture you are from It permits other to pass judgment on you dependent on your ,disposition, hues you wear, what you eat ,what you drive, what your occupation is and style takes a gander at where you live. therefore your group of friends is Judge by the aquatints around you design in todays world is for acknowledgment! design permits an individual or business to communicate a perspective. Today we are judge by hues that we wear the brand of your ward drobe. design acknowledgment isn't simply in the! In america it in many nations and culture here in america the ladies and men can wear what satisfies them for others interface in India ladies can not uncover their legs or arms men dont wear shorts since its disregard. We will compose a custom article test on Style what is it or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page in the wake of investigating style I have developed see how design is referenced in our lives. I for one feel that design is surrounding us our temperaments can change do to shading, climate, another person supposition, people battle for style acknowledgment in numerous ways,And over all design depicts you and your style for the world to comprehend who what where and why about you. We ought to give a valiant effort to understand that design has been decided for a long time and we all in all despite everything seem to be acknowledgment from the organization we keep. style then again mirrors a since of parity a having a place in ones life. No mater where you live style controls your considerations about yourself. in shutting what is style? YOU look into is from the accompanying Present day India StudyMode.com. 10 2012. 2012. 10 2012 .Fashion Letter (Informal) StudyMode.com. 03 2001. 2001. 03 2001 . Design Letter (Informal) StudyMode.com. 03 2001. 2001. 03 2001 .

Top 10 PR Techniques to Make Your Product Famous

Top 10 PR Techniques to Make Your Product Famous © Shutterstock.com | Bakhtiar ZeinIn this article, we will look at 1) the importance of public relations for any product or business and 2) top PR techniques to make your product famous.IMPORTANCE OF PUBLIC RELATIONS FOR ANY PRODUCT OR BUSINESSOrganizations, businesses, and individuals are increasingly feeling the importance of strong public relations to grow their brand, their business or further their cause. Almost all large organizations have a dedicated unit for PR in-house, or big and small firms outsource these activities to a PR firm or a consultant. This is now a key area of marketing communications and is vital to maintaining a company’s image in the eyes of its stakeholders. A positive narrative about the firm can lead to better sales, more loyal following, and fans as well as an improvement to the overall bottom line.There are several techniques and tools that a public relations professional will employ in order to cultivate positive relationships with its key audience. Through the use of these techniques and tools, the aim is to:Manage issues and crises as they arise and often proactively;Act as a company spokesperson;Build mutually beneficial relationships with members of new and traditional media;Keep a strong social media presence;Closely monitor media channels for public comments about the company to predict issues or trends;Build goodwill through outreach, community, and philanthropic activities;Ensure that the right information is put out to the right audience at the right time to drive the conversation.These goals can be achieved through a systematic and sustained effort by the public relations professional in conjunction with the senior management of the firm. The top ten PR techniques to do so are discussed in the next section in some detail.TOP 10 PR TECHNIQUES TO MAKE YOUR PRODUCT FAMOUS1. Clearly Identify Your AudienceUsually, a wider marketing strategy will have customer segments, and key stakeholders mapped out for a company. Inform ation about this audience needs to be put into a database and will include information such as demographics (age, gender, geographic location etc) as well as other relevant information including preferred activities, where time is spent online, keyword research and purchasing power. It is vital to identify this audience because it costs time and money to reach the audience and if it is the right one, there will be returns on the investment. A simple 5 step plan to identify a target audience is mentioned below.Step #1: Refer to Your Business Plan This is a good starting point to study the broad goals of your company and assess the products/services on offer. What need do they fulfill? How are you better than competitors? Why would a customer value these differences and who is this audience? The next bit of information to figure out is how to reach this audience. The key is to not consider who you would like to sell to but to assess who will value the product.Step #2: Begin ResearchUs e existing sources initially to gather initial information about the industry, the competition and identified target customers. If information is not available, then there may be a need to conduct some primary market research.Step #3: Develop a Customer ProfileWith the right information, a generic customer profile or profiles can be constructed. This description of the customer may include information such demographics and psychographics. The latter includes information regarding the consumer’s psychology, interests, hobbies, values, attitude, lifestyle and more. This information together helps identify who will buy a product and why they will do so.Step #4: Find this Audience Once identified, it is now time to find the audience. This means assessing which websites they visit, preferences for social media, email, apps, as well as traditional media preferences, will help get the message to them.Step #5: Monitor and EvolveThere needs to be a constant effort to stay on top of the cur rent market and industry trends and evolve with any changes.2. Clearly Define Your GoalsThere can be many different goals of any PR effort. Even within a single company, there may be a variety of expectations from public relations. Generating buzz or interest, an increase in brand recognition and awareness, dissemination of information, placing news and interviews, mitigating crises, influencing the direction of the industry are all activities that PR would perform. While setting goals, a few key questions should be kept in mind.What will be accomplished?The first question to ask regards the expected outcome of a publicity initiative. There is a need to be specific and to group similar goals together. All goals will need measurable objectives against them.How will the results be measured?Often, the impact of a PR initiative may not be measurable through hard metrics. To counter this, it is necessary to decide on the right metrics before an activity is undertaken. When goals and obje ctives are set clearly and broken into key components, the measurability increases.What will the timelines be?Most often, PR goals will need to coincide with other business goals to ensure maximum impact and a unified message. Timelines will help capture deliverables and increase chances of maximum impact initiatives.What is my budget?Along with time, budgets also have great impact on the kind of goals and timelines that will be set. The scale and reach of initiatives will depend on the type of budget that can be allocated.3. Build a Compelling Brand StoryAccording to Ann Handley, Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), storytelling in a business context is not about a fairy tale, but more how the product/service exists in the world. The story should be who you are and what you do for others. The brand story should help people connect with you and the brand and to see the business as a live entity with real people behind it. A few elements of a captivating story will include:It’s True  The story should not be made up, and marketing content should be based on real people, situations, and genuine emotions.It’s Human   For any company, even B2B ones, it is important to capture how products affect real people.It’s Original   The story should not be the same as many other companies but instead focus on what makes you unique or interesting and why are you important.It Serves the Customer   The story should be well produced and interesting in order to captivate the audience and allow them to connect with it.4. Work on Search Engine Optimization (SEO)A majority of information does the rounds on the internet these days. This is what makes the ability to optimize for search engines such a key factor in successful PR activities. With an understanding of the audience and PR goals, key search words can be identified that can then be used to optimize articles, news stories, blog posts and even social media posts. SEO basically means finding ways to highlight a website in internet search results and diverting more traffic to the site. A few important aspects of SEO are:Monitor Constantly: SEO effectiveness will only measurable by monitoring search standings. This can be done through page rank tools such as Alexa and the Google Toolbar.Appropriate Use of Keywords: The right keywords need to be a part of content titles, the content itself, URLs and in image descriptions. A thorough analysis will help identify obvious and less obvious possible keywords. The danger here is keyword stuffing that can lead to a site being labeled as a spammer.Link Back to Yourself: One important SEO strategy is to create internal links within a website. This helps direct traffic to individual pages. An appropriate amount of links back to archived material through anchor text that is also search engine friendly will help boost traffic.Image Descriptions: Search engines can only through text itself. This excludes any text within an image thereby creating a need for text-based image descriptions.5. Associate With Big Issues or TrendsAnother good way to create a successful public relations campaign is to link it with relevant world events or global issues. This is great way to engage audiences, extend reach and help a news item or an article go viral. A few websites can help track and identify important world trends.Google trends â€" http://www.google.com/trendsYouTube trends â€" http://www.youtube.com/trendsdashboardTwitter trends â€" http://trendsmap.comSome tips to help identify important trends are:Focus beyond only the interesting trends to those that have a bearing on your business and your industry.Keep an eye on what is happening domestically as well as globally. Some trends may take time translating to the local market but may be important and useful if identified early.Keep an eye on industries that your partners and suppliers are a part of as thes e may affect your business as well.Trust your instincts about what is important and don’t over-analyze.6. Leverage Social MediaAnother important path to successful public relations efforts is to create and maintain a vibrant social media presence. Customers appreciating your product on these forums serves as free endorsements that are genuine and credible. Below are a couple of important points to keep in mind when leveraging social media.Find Your Market: Use search features within each social media platform to find conversations about your brand or industry. Using these, find your audience on each platform and you may find them favoring one platform over the others.Keep it Manageable: To keep things manageable, it is a good idea to identify a few platforms with the most relevant audience and focus on them to ensure a sustainable and consistent effort.Provide Visuals: To stand out in the massive crowd online and on social media, it is important to have captivating subject matter. Photos and videos are the best way to achieve this for whatever platform you chooseBe Conversational: People eventually tire of a brand that is in an impersonal broadcast mode. Instead, it is a good idea to engage others, mention them and respond to comments and queries.Connect with Influencers: Building up a follower base from zero can take a lot of time. A good way to do this faster is to find non-competing influencers who can be partnered with to build up fans with a mere exchange of content. Others can be prominent bloggers and celebrities who may endorse your product.Give Freebie: A good way to get something from others is to give freebie. This means sharing and liking content posted by others without an expectation for return favors. This will promote a culture of engagement and others will want to do the same for you.7. Sponsor or Hold Special EventsAnother good way to raise awareness through PR is to sponsor popular public events or even to hold events. Different events can be chosen for this such as charity events, sporting events, fashion or recreational ones. The company’s marketing content can be displayed at the venue, on giveaways and even invitation cards. Charity events especially build goodwill with the audience as the company is seen to care about its community. Some potential event ideas can be:Contact local charities and suggest working together for a cause or campaign.Contact local sporting teams to see if they are interested in sponsorship for the team itself or for a tournament.Depending on the nature of the product, a weekend family event could raise the products image with the participating families.Network with local business leaders, politicians and media representatives to find new avenues to explore.8. Build Relationships with Blogger and Idea MakersInfluential bloggers already have a target audience in place and by forming long-term relationships with these bloggers, you can get direct access to thousands of their readers. Blog gers also have credibility among their followers and referrals from them can lead to purchase decisions. The idea is to treat bloggers with respect and make attempts to form lasting and long term relationships. Some tips for doing so are discussed below.Research: Instead of going after hundreds of bloggers, identify the few key ones that will have the most impact on your chosen target market. Research these bloggers and get to know them before approaching them.Take them Seriously: Always respect the hard work that has gone into forming a successful blog and thousands of loyal readers.Introduce Yourself: Make yourself and your intentions known to the blogger and explain that your research has led you to believe that you could work well together.Don’t Attach Strings: Offer the product for review but do not stress or force a positive one. If your product is up to par, it will stand well to the test and garner positive reviews on its own. These reviews will mean more and have more cre dibility than any forced ones.Offer Gifts, Not Bribes: A gift offered in return for their time and effort is a positive thing, but items sent with the expectation of positive reviews in return are a bad idea.Provide All the Relevant Information: As with traditional media and media packs, make sure the blogger has all the relevant information needed to evaluate  properly the product.Follow Through: Once the product has been reviewed, maintain a relationship by sending a thank you note or writing a testimonial. You could provide a link to their site as well.9. Develop Winning Content Broadcast it in the Right PlaceIn order to differentiate your campaign from the many others out there, it is vital to develop catchy, engaging and interesting content that has good recall. Content may be funny, serious, creative or eye-catching, but it has to be relevant. Some aspects to consider for a successful campaign are:What is the audience?What are the campaign goals?What is the key medium of comm unication?What will the framework of the campaign content be?How will the message be phrased?Once the right content is created, it also needs to be broadcast in the right place. Trying to cover a large audience by replugging the same content on every social media outlet or traditional media channel is not the way to go. Instead, the message needs to be tailored to the audience for each specific type of channel selected with a unified and harmonious message.10. Measure your ResultsThroughout a campaign and on its conclusion, there needs to be adequate monitoring and evaluation to assess if the objectives of the campaign are being met. It is vital to divide the main goal into measurable objectives and decide the metrics that will be measured for success or failure before the campaign is initiated. Some ways to measure include:Press ClippingsMedia ImpressionsContent AnalysisWebsite TrafficCustomer SurveysSocial Media Mentions

The adoption rights for same sex marriages - Free Essay Example

Sample details Pages: 4 Words: 1299 Downloads: 2 Date added: 2019/07/10 Category Society Essay Level High school Tags: Gay Adoption Essay Same Sex Marriage Essay Did you like this example? Before the 1850s, adoption was an informal process where all the parties knew each other. The first adoption law passed in Texas was in 1850 and it required the adoption process to be filed with the county clerk. Adoptions were originally designed to help infertile, middle-class, and largely white couples but over time adoption process were forced to change to adapt to social needs. These changes have been occurring due to a shortage in adoption. Same sex families aspire to have a family of their own just like heterosexual couples whether it be through adoption, foster care, artificial insemination, or other resources. And because of the shortage in adoption, states and the nation have started to recognize these marriages and made adoption one of the top choices to helping them form a family. It has become important that both parents become recognized. The second parent has been gaining recognition mostly because if something happens to the first parent the states do no want for the child to go back to a foster home. Don’t waste time! Our writers will create an original "The adoption rights for same sex marriages" essay for you Create order Many myths surround same sex marriages. The most common one is that many believe is that children who grow up with same sex couples will not grow up to be as successful as children in heterosexual marriages. Children are going back and forth in foster homes which has been causing more mental health issues. The children living in this situation are at greater risk of emotional problems, delinquency, substance abuse, and academic problems. Some people also believe that just because a child grows up with same sex parents they will also grow up to be gay or lesbian. Texas is a conservative state. Our ideal image of a family is one consisting of a mother and father with biological children. Texans as a state chooses to live by the norms of society leading to the discrimination towards same sex couples. Members of the LGBT community are cataloged as immoral based on the religious beliefs of society and they have also been said to have a mental illness because of their sexual preferences. Same sex marriage acceptance has been a controversial topic for the last few years that has slowly been gaining acceptance. Same sex couples have been fighting to have the same recognition and rights as a heterosexual marriage. These couples have held protests, conventions, and have filed a considerable number of lawsuits towards various government institutions and others to have what they consider their rights also recognized. In the case of James Obergefell v. Richard Hodges in Ohio, the plaintiff Obergefell along with other same sex couples from the states of Ohio, Kentucky, Michigan, and Tennessee sued their respective state agencies to challenge what they believed were their constitutional rights. This case led to the historic event that occurred on June 26, 2015 when the Supreme Court declared same sex marriage legal in all fifty states on the same terms and conditions of the opposite sex couples. This meant that the Supreme Court agreed with the Constitution stating, that the right to marry is fundamental under the 14th Amendment, and that it is guaranteed by the Due Process Clause and the Equal Protection Clause. The 14th Amendment was originally meant to grant citizenship and equal civil rights to slaves. Before 1996, the 14th Amendment did not fully protect or give rights to the LGBT community. After the strike down on a Colorado state constitutional amendment, the Supreme court started using the term fundamental rights. The government wanted to keep the LGBT rights to minimum protection. The ban of same sex marriage was lifted by this verdict, but the Texas Attorney Generals office argued that marriage is a right that comes with benefits the state is entitled to control. Texas is the sixth state to pass a law limiting the adoption rights for same sex marriages. Texas birth certificates only allow a mother and a fathers name to be listed. If the non biological same sex parent wants to be recognized as a legal parent, they would have to go through the adoption process but just because they are couple it does not mean that the adoption will be approved. The Freedom to Serve Children Act was signed on June 15, 2017 by governor Greg Abbott. The Freedom to Serve Children Act states that state funded, and religious based foster agencies can turn down an adoption application for these couples because of the agencies beliefs without being punished. It also prevents the state from denying the agencies an application or contract, denying them a license, or terminating a child welfare provider because their beliefs. If these agencies practice these moves, they could lead themselves to shut down the agencies. Many people do not believe that this act does not discriminate because these religious based agencies are obligated to refer same sex marriages to other agencies that could help them. Many same sex couples think that they will have a tough time adopting after being turned down, but there are other agencies that are willing to help them and place a child in a loving home. According to the Lifelong Adoptions website, more birthparents are choosing to place their children with same sex couples making the process easier for them. Like any other couple looking to adopt, they do have to go thru the process such as having an adoption home study done, attend a pre-adoption classes, and they do not believe that just because a child grows up in a same sex marriage home that they will turn out to be gay themselves. Adoption agencies and social workers acknowledge that same sex adoption is rising overall throughout the United States, but some still show concern as to how will the child react as they are growing up. Some of the concerns included are how will the couple explain to their child that they have 2 mothers or 2 fathers, will the child feel embarrassed, or will they go through bullying and being teased by their peers. I believe in the love is love idea, and that every child should be given the opportunity to have a home and a family even if is with two parents of the same gender who prove themselves capable to raise a family. I would prefer to see a child being raised and loved by them rather than their blood relatives keeping them and making them feel unwanted or keeping them and maybe not having the means to support them. And I would not want a child going thru several foster homes or being in an adoption agency throughout their childhood creating an unstable environment for them which could lead them to not knowing who they really want to be in life. Adoption processes should be redesigned to help the process for same sex couples be easier and so that may not face anymore discrimination. If they prove to be capable and apt to care for a child, then they should be allowed to. Nearly everyday we see cases of biological heterosexual parents abusing of their children in diverse ways. I personally have not seen any reporting of a same sex parent doing atrocities to children. We are not hurting the same sex couples with giving them a hard time, the ones being hurt are the children who have to suffer going from home to home while in foster care. Hispanics overall still do not accept gay marriage mostly because of religious views. About 50% more less, are Catholics, and they believe that a family should be created and raised by a man and a woman. However, the Catholic Church has started to accept the LGBTQ community. With time, Hispanics are expected to be except marriages, because the older generations will die out. The young will view it as normal because they are growing up with this modern day society.

Stereotypes And Stereotypes Of Senior Citizens - 1718 Words

We live in a world where stereotypes tend to affect the way society sees some people. There are many stereotypes about every ethnicities characteristic. What is a stereotype? Well a stereotype is an idea that people have about a group or thing that may be untrue or true. Many confuse the word clichà © and stereotype since they have a bit of similarities. They both come from French and have a negative meaning to its definition. Clichà © is used as an expression that is overly used with no originality to it and stereotypes tend to be the same but have more negativity towards its phrases. In America, I have heard plenty of stereotypes whether it being about Mexicans, Asians, or African Americans. I have recently started to hear stereotypes of†¦show more content†¦Hassell and Pamela L. Perrewe who both work in the department of Management. This article examines the beliefs about older workers and focuses more on the relationship of the individuals. Their study considered the i nteractions, demographic variables (gender, educational level, ethnicity, income level) and the position of the individual who looks over the employees towards the older workers. This article mentions how older people hold a positive outlook when applying for a job but it did also say that the younger people have a much more outlook on the older people. Numbers show otherwise since older workers have filed lawsuits due to the discrimination that some have encountered when applying for a job. The numbers have continued to rise but since the average age has increased in the work industry many companies will realize that employing older workers is key due to their experiences and knowledge they have gained from previous jobs. The author makes a claim that the more experienced older workers may overcome the stereotype that is labeled on them. If more companies tend to hire older workers and not fall into the stereotypes that many employers believe in, then it will be outdated. The stere otype being outdated can lead to a more truthful perception about older workers. There have been three studies from Britton and Thomas that perceived older workers to be lessShow MoreRelatedStereotypes And Stereotypes Of Senior Citizens1765 Words   |  8 Pagesa few people. There are many stereotypes and generalizations about each ethnicity trademark. What is a stereotype? Well a stereotype is an idea that people have about a group or thing that may be false or genuine. Many befuddle the word clichà © and stereotype since they have a touch of likenesses. They both originate from French and have a negative meaning to its definition. Clichà © is used as an expression that is overly used with no originality to it and stereotypes tend to be the same but have moreRead MoreRhetoric and Group Stereotyping 1500 Words   |  6 Pagesbrought up in discussion, they are spoken of by stereotype. Stereotyping can be positive or negative. Stereotyping can cause people to make snap judgments of groups without having any actual facts about them (Moore Parker, 2007, p.122). Politicians, tattooed people, feminists, and senior citizens each have their own stereotype. This will be a look at each group’s stereotype and the language used in describing these groups; whether the stereotype is positive, negative, or both; whether all peopleRead MoreRacism, Ethnicity, And Age918 Words   |  4 Pagesor know. A stereotype is defined as making a generalization of a group of people based on the actions of a few. People will generalize you based on your race, religion, ethnicity, and age. Stereotyping someone based of their race is what people seem to do most. I see it a lot in my own community. African Americans in general are stereotyped to be uneducated, poor, and criminals. While there are many who fit the stereotype, there are many that rose above and are outstanding citizens. Being an AfricanRead MoreManaging Diversity Between Ethiopia And The United States Essay1464 Words   |  6 Pagesone works with employees that belong to different geographic locations or countries. In this report, the major focus is to analyze Ethiopia’s culture in terms of managing the workplace diversity while having the professional ties with the Ethiopian citizens. This report will highlight how the workplace diversity is managed by working with the natives of Ethiopia. Ethiopia and the United States (US) have very diverse demographics, so this report will analyze how the workplace diversity is better managedRead MorePersuasive Writing and Stereotypes976 Words   |  4 PagesI n this paper, we are going to examine the stereotypes used by others to define mostly what are of common or personal thoughts toward a certain group of people or a generalized characteristic that thought to be in a group’s type. â€Å"When a writer or speaker lumps a group of individuals together under one name or description, especially one that begins with the word â€Å"the† (the liberal, the Communist, the right-winger, the Jew, the Catholic, and so on), such labeling generally results in stereotyping†Read MoreCorrelation Between Age And Preference For Association With Individuals From A Age Group Or Bracket1497 Words   |  6 PagesOnce individuals attain a particular age when they are not self-supporting, a majority of families prefer to send them away to nursing homes and care facilities to live out the rest of their days. Old people are associated with a negative societal stereotype that have been there for a long time, for example, old women are associ ated with witchcraft or being witches. The inability of the older generation to cope with prevailing social and cultural trends makes them unsavory beings to be around and mostRead MoreA Look at Various Stereotypes Essay1663 Words   |  7 Pagesgeneralization; an assignment of a negative or positive attribute or attributes to any group of people. It is a tool used to persuade others to a cause. Of the five AdChoices groups in the assignment, politicians are unique that they will readily stereotype one another in their quest for a vote or to influence voting. Watch CSPAN and see firsthand first class rhetorical analogy and definitions, all sorts of rhetorical devices such as dysphemism euphemism, slanting, stereotyping, even phony outrageRead MoreThe Developmental Stages Of Life1516 Words   |  7 Pagesor become lonely and isolated. To me, ageism is any type of discrimination towards a certain age group, and placing stereotypes that people should act a certain way because of their age. Age stereotyping was not something I was aware of before I took this class, but now I realize that I have stereotyped people based on their age a few times. A stereotype I had about senior citizens is that most of them are very caring, loving, wise, and happy. However, after taking this class, I realized the issuesRead MoreRhetoric and Stereotype Essay1769 Words   |  8 PagesStereotype is a sweeping statement standardized image about a person or group with little or no evidence. The primary purpose is to hurt one’s feelings or to attack one’s character. Have you ever stereotyped someone or felt like you were being stereotyped against? How did being stereotyped affect you, or how did it make you feel once you got to know the person or persons? All kind of people make up our society. Within society, there are a massive amount of groups, most of which have been stereotypedRead MoreStereotypes in Advertising Essay877 Words   |  4 Pagesvolumes about the notion of aging. Some of these advertisements viewed again positively, showing that even at older ages people can be active and viewed quite popularly by public media. Unfortunately, other advertisements played on the negative stereotypes of aging and older adults specifically with the notion that as you age you are unable to fully take care of yourself. The first advertisement I found was from the AARP, showing a silver haired woman in a red gown. The tagline on the advertisement

Strategic Management Ansoff Matrix Free Essays

string(59) " the relative potential for growth within the new segment\." 1. INTRODUCTION Corporate strategic decisions are usually based on the methods through which an organization could leverage its existing competitive advantage in promoting value and ensuring growth (Lynch, 2009), while sustainable competitive advantage depends largely on how well a company performs these actions (Porter, 2008). The need for companies to grow and expand has been known to drive product and marketing innovation, which in turn prompts them into adopting different organisational strategies, based on the products they sell and markets they target (Ansoff, 1984). We will write a custom essay sample on Strategic Management Ansoff Matrix or any similar topic only for you Order Now The Ansoff Matrix, developed by Igor Ansoff in 1957 highlights four major strategic options (Figure 1) through which an organisation could adapt its new or existing products into a new or existing marketplace. The matrix is employed by businesses in decision-making processes surrounding product offerings and market growth strategies. The matrix is also known as the Product/Market growth matrix and it major function is to help organisations in evaluating available options for growth given their product and market mix. Johnson et al (2008) also depict it as a method of ascertaining the benefits or risks associated with each strategic option. The major strategic options available, as depicted in Figure 1, are for an organisation to penetrate its existing market, develop its market, develop its products or diversity completely with a new product into a new market. Ansoff matrix Figure 1: Ansoff Matrix. Source: Ansoff (1957), adapted from Lynch (2009) 2. QUADRANTS 2.1. MARKET PENETRATION As stated earlier, there are four output options for the Ansoff Matrix. The first of which is market penetration. This is a strategic option for an organisation seeking to expand its market share in an existing market, with an existing product. Mercer (1996) states that the growth strategy inherent in the Market Penetration option is for an organisation seeking to maintain or increase share of its existing products within the market place, gain market leadership, change competitive processes within a matured market, or increase awareness amongst existing consumers. According to Hooley et al (2004), the option to penetrate deeper within the marketplace is a low risk option that makes use of existing resources. A typical example of an organisation using this strategy would be Southwest Airlines. Southwest Airlines aggressively offers low cost flights within small distance cities. The company’s existing product is low cost travel, which is an industry dominated by several companies and witnessing high competitive pressures across all major markets. However, through its combination of aggressive marketing and low cost pricing, the company is able to dominate the market within Southwest United States (Shaw, 2007). Another example of market penetration strategy would be that of Pakistan State Oil. The company experiences competition from local and foreign oil companies that sell petroleum through retail petrol stations. However, it has been able to increase its market share from 40% to 65% over a period of 4 years by opening new retail outlets and investing in external advertisement (Economic Review, 2005). The strategy adopted by Pakistan State Oil is similar to that of Southwest Airlines, in that they operate within competitive markets, but by investing competitively, they are able to maintain market share and grow within their respective industries. This strategy also illustrates the low risk advantage of market penetration. The companies utilise existing products in an already known market. They do not have to invest in research and development or excessively advertise within a new market in order to create awareness. Adopting this strategy would cement the organisation’s position within the industry and increase the barriers for entry for new competitors (Porter, 2008). Since market penetration is focused on retaining existing customers, it is a lot cheaper than acquiring new customers in an unknown market. However, a major disadvantage of this strategy is that it does not promote corporate growth into other potentially higher earning sectors (Watts et al, 1998). By focusing simply on retaining existing customers, Watts et al argue that the company loses out on the new investment potential, while Fifield (1998) also depicts that expanding market share within an existing industry poses a significant risk as the industry growth may decline and the organisation has lower growth potential. 2.2. MARKET DEVELOPMENT The option to develop a market is recommended by Ansoff to organisations that aim to offer an existing product into a new market. The various alternatives available would be to leverage an existing product into a new geographical region, using different product dimensions, distributing the products through new channels, or adopting different pricing strategies (Proctor, 2000). The major goal of market development would be to attract a new customer segment, using a slightly different strategy, into consuming an existing product (Ansoff, 1984). The risk associated with this strategy has been depicted by Watts et al (1998) to be moderate, due to the risks associated with entering a new market. According to a case study in Christensen et al (2005, p.51), Arm and Hammer owned a small business selling baking soda product and were able to attract a new segment of customers by identifying new uses for baking soda. They realised that apart from being used solely for baking, the products could be used as a household cleaning and deodorizing product, so they repackaged its contents and marketed them to supermarkets and corner shops as effective cleaning agents. Due to the relative infancy of the market, they had to engage in a series of advertisement that helped to communicate the relevance of their product and methods through which it could be used for other purposes. Through this strategy, they were able to increase revenue and adapt one product to different market segments. This case study confirms previous assumptions that through market development, a company could leverage an existing product into a new market (Collis and Montgomery, 2008). The market development actions they engaged in were essential in building product awareness amongst the new customers. According to Fifield (1998), companies engaging in market development would gain new customers, increase turnover and profits, and ensure corporate growth due to the relative potential for growth within the new segment. You read "Strategic Management Ansoff Matrix" in category "Essay examples" However, Hooley et al (2004) also discuss the risks associated with market development. The option to foray into a new market segment entails the cost of developing this new market, which consists of market costs and a potential change to the company’s marketing mix. If the strategy fails, then the company would have lost the substantial capital utilised in marketing and pushing this product into the new market. 2.3. PRODUCT DEVELOPMENT The product development strategy is directed at organisations seeking to offer a new product into an existing market. This definition entails any new or modified product aimed at an existing market. Lynch (2009) asserts that the decisions to develop the product prior to delivery into the market is based on the company’s intention to exploit new technology, protect market share by introducing innovative products and also to utilise excess production capacity. This strategy entails a moderately high risk due to the level of product development and research required to develop a new product for a market that is already used to an existing product (Watts et al, 1998). The Apple iPod is a real life example of a new product delivery into an existing market. Prior to its introduction, most individuals usually listened to music on cassette players, desktop computers and the Sony Walkman (CNet, 2008). There was no innovative product in the market that allowed individuals to carry their music library on a digital device without the need for cassettes or compact discs. The iPod is a typical example of product development due to its innovative approach to playing music. It consisted of the sleek wheel navigation system that was relatively easy to use and display methods, which made scrolling through vast amounts of music much easier. Due to the product innovation method employed during its development, the Apple iPod quickly gained market share and is now the market leader in music devices (CNet, 2008). In accordance to Johnson et al’s (2008), the product development strategy associated with the delivery of the Apple iPod enabled the organisation to increase its customer base, brand awareness, brand into the music business, and utilise the iPod’s success as a platform in establishing the iTunes Music Store. Also confirming Hooley et al (2004) view that if a product development strategy for entry into a new market is successful, it may lead the company into introducing more innovative products into the same market or parallel markets, such as in the introduction of iPhone into the smart phone market, and most recently the iPad into the slate PC market. However, the benefits associated with such a strategy seem to be limited to strong brands with an already existing brand image in similar markets. Watts et al (1998) depict that smaller firms aiming to introduce a new product into an existing market may face shortfalls in marketing the product and investing in product development. Doyle (1997) also states that the high costs and time related in developing a new product for an existing market may be discouraging. Lynch (2009) thereby concludes that careful research needs to be undertaken before an organisation can implement a product development strategy, due to the lack of guarantee regarding market success. 2.4. DIVERSIFICATION The final quadrant in the Ansoff’s Matrix is a diversification strategy. Such a strategy entails offering a new product in a new market and is often used when a market has become saturated and profits are limited (Lynch, 2009). Doyle (1997) asserts that diversification strategies are usually in three forms: full diversification, backward diversification, or forward diversification. The diversification form adopted by the organisation usually depends on whether they are entering a completely new market, integrating backward and competing with suppliers or integrating forward and competing with buyers. Diversification, whatever form it entails has a generally high risk due the fact that the company would be offering an entirely new product in a new market. The Virgin Group is a typical example of a company that has consistently diversified into new markets. It forayed into the credit card industry with Virgin Money offering competitive credit card rates to customers; it diversified into travel and offers holiday packages to holiday goers, it also diversified into the mobile phone market with Virgin Mobile and most recently into Fitness with its range of Fitness centres. Forward diversification is being utilised in all these business ventures and have proved successful for the company. It is able to consistently leverage its brand image across different market segments. Johnson et al (2008) argues that Virgin’s main product is its brand, which it sells across different markets, and not necessarily the businesses its runs. Holbrook and Schindler (1996) state that companies that consistently practice diversification strategies are usually large with a reputable brand image such as Apple, General Electric and Virgin. They are able to leverage their brands across different markets due to high customer loyalty (Hooley et al, 2004). Therefore it seems that this strategy, just like that of Product Development is practised best by organisations with a reputable brand and resources required to develop and market a product effectively, be it an actual product or a brand. Lynch (2009) highlights that the potential benefits of diversification could be numerous. The company enjoys the benefits of operating within diverse markets, thereby ensuring improving profitability and customer loyalty. The company is also able to attain market leadership if the market is not crowded and if it has a unique product to sell. However Mercer (1996) criticises diversification strategies as a jack of all trade practice of venturing into several markets and not being the master of one, a statement that is typical of Virgin’s position. It is not a market leader in any of its markets. 3. CONCLUSION The Ansoff matrix has proved useful, and with the use of real life evidence, it accurately depicts the most effective strategies that businesses could use depending on their market and customer segment. Though the four strategies apply differently to companies depending on their market and product intentions, it also depends hugely on firm specific capabilities such as brand image and research capabilities. Organisations seeking to adopt its usage when seeking strategic direction should therefore do so in due consideration of their firm specific strengths and benefits and how these could also be applied to the products being offered and markets being targeted. Word Count: 2,063 4. REFERENCES Ansoff, I. H. (1957) Strategies for Diversification, Harvard Business Review, Vol. 35 (5), pp.113-124 Ansoff, H. I. (1984) Implanting Strategic Management, Prentice-Hall: NJ, 455pp Economic Review (2005) ‘Performance of Oil and Gas Sector.’ Economic Review, Vol. 36, pp4- 13 Christensen, C., Cook, S., and Hall, T. (2005) ‘Marketing malpractice: The cause and the cure.’ Harvard Business Review, Vol. 14(3), pp56-73 CNet (2008) The complete history of Apple’s iPod [online], www.crave.cnet.co.uk, [accessed: 30/03/10] Collis, D. and Montgomery, C. A. (2008) Competing on Resources, Harvard Business Review, Jul-Aug p140-150 Doyle, P. (1997) Marketing Management and Strategy, Prentice Hall: NJ, 4334pp Fifield, P. (1998). Marketing Strategy, 2nd Ed, Butterworth Heinemann: NJ, 344pp Hitt, M.A., Ireland, R.D., and Hoskisson, R.E. (2009) Strategic Management: Competitiveness and Globalization (Concepts and Cases). 8th edition. Mason, Ohio: South-Western Cengage Learning. Holbrook M, and Schindler R. (1996) Market Segmentation Based on Age and Attitude Toward the Past: Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes. Journal of Business Research, 37 (1): p27-39 Hooley, G. J., Saunders, J. A. and Piercy, N. (2004) Marketing Strategy and Competitive Positioning, 3rd Ed, Pearson Education: London, 622pp Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring corporate strategy: text cases. 8th Ed. Pearson Education Limited: Essex, UK. 878pp Lynch, R. L. (2009) Strategic management, 5th ed, Pearson Education Limited: UK, 826 pp Mercer, D. (1996) Marketing. 2nd edition. Oxford: Blackwell Publishing Ltd. Porter, M. E. (2008) The Five Competitive Forces That Shape Strategy. Harvard Business Review, Jan, Vol. 86 (1), p78-93 Proctor, T. (2000) Strategic Marketing: An Introduction, London: Routledge. Shaw, S. (2007) Airline Marketing and Management. 6th edition. Burlington: Ashgate Publishing Company. Watts, G., Cope, J., and Hulme, M. (1998) Ansoff’s Matrix, pain and gain, International Journal of Entrepreneurial Behaviour and Research, Vol. 4 (2), pp101 – 111 How to cite Strategic Management Ansoff Matrix, Essay examples

Anne Frank. Essay Example For Students

Anne Frank. Essay Note: This book doesnt describe almost any character so Im not putting any character description. Hope you enjoy it! Summary. Anne Frank. Essay The diary of a young girl. Anne was a 13 years Jewish girl that lived in Neatherlands in the time world war 2 was taking place; with a bad temper, it helped work with what she wanted. Thats why she didnt get on well with her sister, her mother, and everybody else. The only different one was her dad, he understood what was happening to her, ( puberty), and helped her with everything she wanted. On her birthday she received a diary, Anne named it Kitty, and Kitty was her best friend ever since. From the first day she had it, she would write all the thoughts, feelings and wishes she had. Her parents were sales people, that thought, that in Neatherlands they might be safe from the nazis. Her life changed, when in July of 1942, the nazis came there searching for jewish people. So the Franks took a hard decision: hide from the nazis, living in the house secret room. They were shearing this room with the Van Daan family, close friends to their family. Since that day a different life started, a life they didnt imagined, and didnt know what road would take. Living in the secret room wasnt easy; hiding scared every day and night, and running always with a threatening life. Worse, living with the Van Daans, a family Anne didnt like, with their little naughty daughter. Anyway, they were protected by people that gave them food and took good care of them. The Van Daans were becoming more and more impolite every day that passed, cause the pressure they were having about the war. Anne cried all nights wishing the end of the war. They had a radio that was the only way to receive notice of the war. Instead of hearing it finishing, they just heard bad news. In the city, things were hard, but in the secret room things werent easier. It was very boring, so Anne, Margot and Peter, the only son of the Van Daans, studied with the books that were in the room. It was the only thing to do, but they were old and the 3 students already knew all the books. They lived for 2 years in the secret room. August 1 of 1944 was the last day Anne wrote in her diary, 3 days after, the nazis discovered the secret room, and both families were sent to forced work. In march of 1945, Anne died with a terrible disease called typhoid in Bergen-Belsen concentration camp. From the family, the only one that survived, was her dad. He published her diary 5 years later and now its one of the most famous books of all time. Interpretation. Well, for me this book doesnt have any interpretation; since the author is Anne Frank herself. She doesnt want to tell any message since the book she wrote was her own diary. It was secret and it had all her feelings on it. It only reflects the life jewish people were living in those days. Its kinda hard to explain; her feelings, her thoughts, and all her problems, cause in my opinion, she was sort of crazy. I dont know , it may be just me, but I know it was a troubled girl that appeared in the wrong place in the wrong time. .