Marketing Management Class Disscussion wk9 Essay

Marketing Management Class Disscussion wk9 - Essay Example Geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation are all forms of market segmentation that enable companies to focus on the desires and needs of potential buyers. In addition, it is easy for a business to identify and understand its competitors and their strategy (Gale and Swire, 2006). LearnFree.edu would be a free e-learning website that seeks to provide free outstanding education to all visitors globally. The value of the website is unknown, as it will take nearly a year for its completion. For that reason, perceived-value pricing is the appropriate pricing strategy for the website/product. The value of the service depends on the price consumers are willing to pay and not on its production costs (Gale and Swire, 2006). Perceived-value pricing is effective in marketing of the website because its price is set in accordance to the perceived value of prospective buyers. Pricing strategy is a necessary constituent of market segmentation. It is a essential for any business because it helps determine market share and profitability of a business. A new business may need to set a lower price than that in the market, to penetrate the market. Even so, it should not be too low to result in losses for the

Smith Radiators Case Study Essay Example | Topics and Well Written Essays - 2000 words - 1

Smith Radiators Case Study - Essay Example As noted, by being certified by AAI, the organization would tap the opportunity for continued growth. However, a review of their current HR policies revealed that these do not support the current business strategy of a reactor. After identifying the strengths and weaknesses, the organization should address these and eventually assume the business strategy of a defender. There are various weaknesses noted in the current HR policies that ultimately stem for the centralized decision making process and the lack of formal training and development programs. The recommended HR approach that the organization should take should focus on reviewing their policies on recruitment, selection, maintenance (particularly training and development programs), and other HR policies. Specifically, a closer look into decentralized decision-making to involve the management team and other crucial employees would be expounded; (2) a review of the contract and agreement with the Union in terms of benefits, compensation, and security concerns of employees should be delved into; (3) a review of current job descriptions are required; and (4) a closer coordination with other government agencies that affect work conditions such as the Department of Labor, the US EEOC, and the OSHA, must be forged to fit the defender strategy. Question 1: Identify and discuss key issues and problems related to the fit between the organization’s current (implied or stated) business strategy and its (implied or stated) HR strategic plan and practices. Using Miles and Snow typology of organizational strategies, it is eminent that Smith Radiators, Inc. is applying the reactor business strategy in view of addressing the issues presented from the Automobiles of America, Inc. (AAI) letter. AAI proposed two relevant actions that need to be addressed to enable Smith Radiators to continue supplying radiators to them: (1) requirement for Smith